Freakonomics of Fashion

— The unsustainable economics for new designers A few years ago, we started a company to design and create shoes. We had a slightly naive perspective that if we simply made a great quality product, we would find customers and slowly start building our brand. We are content with being a small brand, with no…

The needed Change

The last month things were unusually busy because of trade season or fashion week as it’s called. The industry is going through a number of changes. Each brand is figuring it out for themselves what could work and what would not. We’ve been meeting with a number of buyers and retailers from across the globe,…

Film & Theatre Actress – Shuna Iijima

We met with Shuna Iijima, an actress based in Japan. She has worked across various disciplines of acting including Shakespeare, physical theatre, clown, puppetry, and devising. Shuna tells us about her journey in becoming an actress and her aspirations for the future. Recently, she even collaborated with us on a photo campaign for our shoes…

Layers of Design

Design to me, in my initial years with the brand, was about expressing myself. An outlet to share my roots, inspirations, emotions, interests, obsessions, etc. I enjoyed experimenting with craft and translating my ideas into a pair of shoes. For example – the very first collection I designed for the brand was about me expressing…

Flower press artist – Rika Yamasaki

Last week we met with Rika Yamasaki, a flower press artist. She is part of a design duo with Mike Pollard, called ‘MR Studio London’. In this interview, Rika tells us about her inspirations and what led her to work with the craft of flower pressing. Their work is currently being exhibited at ‘Botany’until the…

In search of the shoemaker

My search for a shoemaker started in India right after graduating from design school, in Italy. Before I left home to study in Milan, I had worked with a couple of artisans, creating leather accessories. It was a hard task to look for shoemakers, although I did find one craftsman who made men’s shoes –…

Data science and Fashion

Who would have thought that science and fashion could get along so well? Data Scientist, Sandra Greiss, after a period working at fashion startupLyst, currently works at Asos. In this interview she tells us about the wonders of her job and when she dreamed of becoming an astronaut. Guest Post by Viviana Attard   Tell…

Purpose and Authenticity

The world around us is always changing and unpredictable. The only difference from the past, is the pace of change. This turbulence also means the systems that govern the world are questioned and challenged, which has become more apparent in recent years. At times, we need to realign and rethink our societies, in a way…

Sommelier – Emily Harman

I had a chat with Emily Harman a sommelier based in London. It was amazing to discuss and understand her work. She runs her own consultancy- VinaLupa, curating bespoke wine lists and training for restaurants, bars and hotels. Emily has worked at the legendary River Cafe to then spending several years in Australia working at…